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5 Signs your Business Needs a CRM


Your business has been around for years. Sales are good and your customers are happy. Sure, some of your processes are a bit outdated, but it seems to work. Or does it? Even though you’re happy with the way things are, you’ve noticed that you’re spending a lot of time doing mundane tasks after hours. You’ve also had a few leads drop off in the last few months. If this sounds like you – read on! This post explores 5 signs that your business needs a CRM…

4 Tactics for Lead Nurturing


*Almost 80% of new leads never become sales. Most people in your lead system are not yet ready to buy. Lead nurturing helps you communicate with them until they do. This post includes 4 tactics for lead nurturing that, with the right tools, you can apply in your business today…

7 Benefits of Marketing Automation


Marketing automation helps reduce the amount of mundane, repetitive, time consuming tasks that you or your staff spend time doing. It also helps increase your business revenue and retain customers. How? Read on to learn about the benefits of automated marketing…

An Intro to Customer Lifecycles


Each customer lifecycle is different. It’s different by industry, product and even for the individual sometimes. It can be simple, complicated, short or long. Customer lifecycle’s come in all shapes and sizes, but one thing is for sure…They are absolutely essential for your business to succeed.

Stages of the Customer Lifecycle


We live in an age where we’re spoilt for choice. Online shopping is continually booming and people’s insatiable want to purchase goods isn’t slowing down. According to a Roy Morgan study, in 2015 Australians spent $41.3 billion on online shopping. Every four people out of ten purchase products from online stores at least once a month. People are spending, and the market is full. So, what can you do as a business to ensure you are winning those sales?

3 Ways to Grow your Business in 2018


With a new year upon us some business owners are scratching their heads at where they should be spending their time in 2018. You’re a business owner, right?! It’s hard having to wear 17 hats and still have to stay focused on what key things you can do that will make a difference in your business. Through our research, reading and experiences from 2017 we’ve uncovered 4 key ways to grow your business in 2018. So here they are…

4 Marketing Automation Myths


"Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management,Sr your company will soon find itself on a journey that leads to new heights of business success" Jon Miller, sportscaster.

Automated Content Marketing


Every single email you send should always add value to the customer’s life. Whether it’s an inspirational quote, a free guide, a link to a useful tool or a discount code to try your product – always ask yourself – “If I read this, would I feel it added value to my life?”

Lead Scoring: What is it and what are the benefits?


Because your leads are their own individuals and at their own stages of the purchase, you can’t possible speak to them the same way. But how do you manage different messages for different leads at different stages? Lead scoring. Lead scoring allows you to target different messages to leads based on how hot or cold they are.