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5 Signs your Business Needs a CRM


Your business has been around for years. Sales are good and your customers are happy. Sure, some of your processes are a bit outdated, but it seems to work. Or does it? Even though you’re happy with the way things are, you’ve noticed that you’re spending a lot of time doing mundane tasks after hours. You’ve also had a few leads drop off in the last few months. If this sounds like you – read on! This post explores 5 signs that your business needs a CRM…

4 Tactics for Lead Nurturing


*Almost 80% of new leads never become sales. Most people in your lead system are not yet ready to buy. Lead nurturing helps you communicate with them until they do. This post includes 4 tactics for lead nurturing that, with the right tools, you can apply in your business today…

7 Benefits of Marketing Automation


Marketing automation helps reduce the amount of mundane, repetitive, time consuming tasks that you or your staff spend time doing. It also helps increase your business revenue and retain customers. How? Read on to learn about the benefits of automated marketing…

An Intro to Customer Lifecycles


Each customer lifecycle is different. It’s different by industry, product and even for the individual sometimes. It can be simple, complicated, short or long. Customer lifecycle’s come in all shapes and sizes, but one thing is for sure…They are absolutely essential for your business to succeed.

Stages of the Customer Lifecycle


We live in an age where we’re spoilt for choice. Online shopping is continually booming and people’s insatiable want to purchase goods isn’t slowing down. According to a Roy Morgan study, in 2015 Australians spent $41.3 billion on online shopping. Every four people out of ten purchase products from online stores at least once a month. People are spending, and the market is full. So, what can you do as a business to ensure you are winning those sales?